WTCE 2026: A gReat few days in Hamburg

We were back in Hamburg last week for WTCE 2026 – and it didn’t disappoint.

There was a real energy across the show, with a clear focus on innovation, smarter formats and food that delivers on both quality and practicality onboard. Passenger expectations continue to rise and it’s clear the industry is working hard to meet that with more thoughtful, experience-led solutions.

For us, the highlight was the response to our latest NPD and new entrée range. It was great to hear such positive feedback on both flavour and format and to see genuine interest in products designed to work seamlessly in the onboard environment.

We also had a busy few days of meetings – catching up with existing partners and starting conversations with new ones. As always, it’s those face-to-face moments that really count, and we’re coming away with some exciting opportunities to follow up.

A big thank you to everyone who stopped by the stand and to those who joined us for our evening celebrations too…We’re looking forward to what comes next.