Supporting passenger sustainability ambitions
The signs are all there, globally and locally; Australian wildfires, melting ice caps and UK weather phenomenon's causing flooding amongst other issues. Sustainability isn’t a trend, it’s a policy we should all be investing in. We all know things must change.
Sustainability is a topic very close to our hearts at Monty’s Bakehouse which is why we choose to place this at the core of all our initiatives from the development of sustainable packaging to the way we work in our offices (even recycling the use of old flags for the euors!). We want to help our customers make a difference on the planet, but how much do the passengers feel is being done in the travel industry.
In a survey, 58% of global travellers strongly/somewhat agree that aviation leaders are taking climate change seriously. This certainly feels like passengers believe more can be done. But digging deeper, there is partly an awareness issue of airline initiatives too;
only 45% (at most) of travellers are aware of the industry’s green initiatives e.g. using more fuel-efficient engines and routes. There’s certainly scope for talking to passengers more about the changes being made.
We at Monty’s Bakehouse are passionate about what we can do to support passengers sustainability ambitions during the flight. In a survey, we asked regular travellers how can we be more sustainable with food and drink in flight and here are our findings;
Eradicating plastic pots in favour of whole, un-cut fruit was the top response. Simple! Not only is this good for the planet, it removes additional costs and it seems it could improve the taste experience... “When fruit is pre-cut it doesn’t taste nice, its dry and it means more plastic”.
The second choice was to support the use of refillable water bottles. “I have to keep asking for water and I use up so many plastic cups. Give me an easy way to fill up my water bottle on board.” Consumers are familiar with refillable bottles on the ground, why not bring it to the skies?
The third top initiative was recyclable packaging. Respondents said they would be prepared to help crew by collecting recyclable packaging separately. But at Monty’s Bakehouse we think we should all expect more. Moving towards the total eradication of non-recyclable packaging altogether is something that can’t be too far off in the distant future.
These are some simple changes brands can make to protect the planet and reverse global warming. If you want to learn more about how Monty’s Bakehouse can support your sustainability agenda and turn your ambition into reality, get in touch with us today or come and visit us at the WTCE virtual event on 14-16 September 2021 by clicking the link below.