Food-to-go solutions - Monty's Bakehouse

It’s been a trying year (or two!) wouldn’t you agree? It seems the majority would. The pandemic has placed everyone under financial, physical and mental strain. The landscape is continually changing and our normal is forever changing. But the horizon is looking good, and the summer is here. Never has a holiday been so well deserved or needed as this year!

The impact of the past 12 months has touched every aspect of our lives and it’s certainly changed the travellers’ mindset. The combination of a drop in travel and the life altering pandemic has made us all more appreciative of the good things in life and we want to drink in every last drop; in a survey, 61% of global travellers would no longer take travel for granted (1). A sign that holidays are beginning to feel like a luxury item again. Not because of value but because of their limited accessibility. Our prediction is that travellers will be choosing trips more carefully, favouring those that reflect their values and tick all the boxes – compromises won’t be acceptable! For us at Monty’s Bakehouse, that means getting closer to our consumers, to understand what they value and how we can make their journey more enjoyable – we’ve got some truly indulgent cakes which will do the trick!

The added complexities when travelling have made our journeys feel more complex; rules surrounding vaccinations, traffic light systems and pre-requisite PCR tests to name a few. These new barriers to our favourite destinations haven’t deterred anyone but the emphasis is now on quality rather than quantity as found in a recent survey where 60% of global travellers expect to take only a few trips a year (2). Each trip we make is going to be more considered and in turn our expectations will be higher. Research indicates travellers will be looking to make trips which will nurture their wellness as noted in a recent survey where it predicts 18% of global tourism will be wellness related by 2022. Travellers are looking for trips which will be good for the body, the soul and the mind.

What does this mean for the travel industry? Well, holidays begin the moment travellers step out their front door. It’s about making the journey seamless, stress free, calming and relaxing. We anticipate the introduction of technology which will support this on board. The food and beverage experience should also compliment this with clean, hygienic serving options which are no fuss with an uncompromising, mouth-watering taste experience. Our team of chefs are on it, so watch this space on how we will dial up the taste factor for a seamless experience.

The sustainability agenda isn’t showing any signs of slowing for travellers. In a study, 53% of travellers are willing to reduce waste and recycle plastic when on their adventures. So, whilst we want to have a seamless, stress free journey, make it sustainable as well please! As all Monty’s Bakehouse range is packaged in our unique Barricade Eco, this will provide travellers with some reassurance.

If you are interested in discovering more about our findings or any of our new projects, please contact our team.

1https://www.booking.com/articles/wandermust.html

2 https://amadeus.com/en/insights/research-report/rethink-travel-global-survey-reports.

3 https://www.bbc.com/worklife/article/20200203-how-the-wellness-industry-is-taking-over-travel

4 https://www.booking.com/articles/impact-awakening-the-rise-of-responsible-travel.html