Five Reasons to Visit Monty’s Bakehouse at WTCE 2019


With WTCE 2019 now tantalisingly close, we’re running down five key reasons to come and see us at the most important fixture in the airline catering calendar. Without further ado, we’ll dive straight in, and if you haven’t yet booked your meeting on Stand 1C20, get in touch with our friendly team of Taste Pioneers today!

#1. Bringing a Taste of Home to Hamburg

We’re relocating parts of our brand-new UK Innovation Centre to the WTCE this April, bringing a true taste and flavour of home to the show floor.

Opened in May 2018, the state-of-the-art innovation centre, based in Surrey between London Heathrow and Gatwick, is fast becoming a hub for creativity in both food and packaging solutions.

This ethos will be firmly out in force at the Hamburg show, demonstrating our capabilities as much more than just a producer of class-leading hot snacks. In recreating the Innovation Centre at WTCE, our culinary team will be presenting a tantalising taste of some incredible new product lines for 2019, accompanied by highly innovative and sustainable packaging solutions. But more of that to come…

#2. Over 50 Incredible New Products

It goes without saying that our development team have been very busy in the lead up to WTCE, working up some truly unique lines that will receive their first outing at the show. Every daypart is covered, including, a delicious dessert, and there will be a new focus on providing solutions for those catering for special diets.  


#3. Our Well-Travelled Chef Team

For a company that operates as part of the global community, you’d expect us to be well travelled, but our chef team, led by the highly experienced Head of Culinary Innovation, Phil Sumnall, really does go above and beyond for the cause. Phil has worked under such chefs as Gordon Ramsay, Jamie Oliver and Jean-Christophe Novelli, learning from them not just a love of cooking and food, but an understanding that culinary inspiration can come from anywhere.

The team’s last culinary safari of Singapore took in night markets, hawker centres, street food stops and Michelin starred establishments, all in the pursuit of inspiration and innovation.  

The brigade will be cooking live on stand throughout the three-day show, offering up tasters of new products. Be sure to book your meeting where you can try just some of the chef inspired delights.  


#4. Packaging Innovation

One new packaging innovation in particular will be leading the line at the show, demonstrating not only our culinary expertise, but showcasing our sustainable packaging design prowess. We can’t wait to give you the inside scoop.  

Our experienced team of graphic designers and packaging engineers understand the importance of galley loading configurations, service windows, load factors and the continuing importance of sustainability and environmental responsibility, using our in-house Market & Product Insight Modelling to inform each client brief.   

If you have a packaging challenge, we’d love to hear from you!

#5 A Collaborative Approach  

We want to talk to the industry at the show about how we can come together and apply valuable resources to generate and share new ideas that reduce the environmental impact of food supply to the global airline marketplace.

After all, it’s only by harmonising businesses in this forward-thinking model, that businesses can move away from a ‘wait for legislation’ approach and shift towards a ‘lead and influence’ model.

As part of this approach and in the spirit of supporting collaboration, this year will see us partnering with the Onboard Hospitality team to hold a series of industry roundtables where topics such as plastics and secure logistics can be challenged, and solutions discovered.

Our door is open, and we are looking forward to a collaborative future, sharing ideas and keeping the industry updated through the roundtables. If this approach has you thinking, and if you would like to be part of the debate, where better than at WTCE to talk further. See you at the show.

Pete Longhurst